NEXEN announced that two of its concept tyres, the CONQUEROR and the PUREBACK were named as finalists in the 2022 International Design Excellence Awards (IDEA) in the United States.
The IDEA Design Awards, which is regarded as one of the top three international design organisations and held annually by the Industrial Designers Society of America (IDSA), is marking its 42nd anniversary in 2022.
As a joint industry-academic collaboration with students in the product design field, NEXEN and The Korea Design Membership Plus focused on creating future concept tyres that can combat tough climate conditions and environmental challenges.
The CONQUEROR concept tyre was designed specifically for usage in the winter on snowy roads. Normally, it maintains its shape all year round and when a smart sensor detects a slick road condition a spike on the tread extends to improve stability and mobility.
The PUREBACK is an environmentally friendly tyre which was created to effectively separate and discharge micro plastics produce while driving in a central capsule, in real time, through an inlet between treads. By doing this it helps eliminate micro plastics that also cause tyre wear and helps to prevent air pollution.
